Tanzania wants to renew its efforts in tourism. The Tanzania Association of Tour Operators (TATO) has selected CornerSun Destination Marketing, a full-service consultancy specializing in the promotion of African destinations in the North American market, to lead its tourism recovery strategy in light of the COWID-19 pandemic.

This partnership is part of a concerted effort to revitalize Tanzania’s tourism sector and mitigate the long-term economic impact of the coronavirus outbreak, following international travel restrictions and closures. CornerSun will combine its expertise in targeted communications and travel industry relations in the North American market to increase awareness and visibility of the destination.

Sirili Akko, CEO of the Tanzania Association of Tour Operators, added in a press release that he was grateful to the United Nations Development Programme (UNDP) for supporting TATO’s efforts to diversify its marketing strategy to attract more visitors and increase tourist numbers in the wake of the COWID-19 pandemic. TATO, with support from UNDP, is implementing a strategy to revitalize tourism. This strategy aims to stimulate businesses, restore thousands of lost jobs and generate revenue for the economy. The Tanzania Association of Tour Operators also plays a role in connecting companies and individuals in the sector to facilitate the sharing of knowledge, best practices, exchanges and networking along the sector’s value chain.

Ngorongoro Crater Lake

TATO represents more than 300 tour operators and is the main lobbying organization for Tanzania’s tourism sector, which generates about $2.05 billion annually, or 17% of the country’s GDP.

Located on the east coast of Africa, Tanzania is home to Mount Kilimanjaro, Africa’s highest mountain, and Serengeti National Park, one of the world’s largest and most popular wildlife sanctuaries. But the wonder of Tanzania goes far beyond its wildlife and landscapes. From secluded tropical beaches to encounters with the famous Maasai tribe and hikes through the flowering grasslands of Kitulo National Park, Tanzania is full of hidden treasures waiting to be discovered.

CornerSun offers a full range of marketing, communications and strategic consulting services, including long-term planning, training and economic development. In partnership with TATO, the agency is developing a strategic marketing and communications plan for the destination that includes traditional media relations, support and leadership for the COWID-19 crisis, and targeted engagement with the North American travel industry. Other African countries also supported by Cornerstone are Kenya, Uganda, Seychelles, Malawi, Zimbabwe, Botswana, Sierra Leone and Ethiopia.

Visit www.tatotz.org.

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