Looking for a warm place for the winter sun? Agadir, Morocco, has it all: Sun, sea and miles of fine sand.

There are not many sights that can tire you, so you can just spend your lazy days by the hotel pool. And on the beach, breathe in the warm sea air and watch the waves.

We spent the winter week in Agadir, every morning jogging on the 9 km long beach, swimming in the pool of our super hot hotel every day – and walking in the local town in between.

Jogging on the 9 km long sandy beach of Agadir.

Yes, Agadir is a very lively Moroccan town. Morocco has bazaars, squares, mosques, parks, cafes – everything you need. It’s the beach and the Corniche d’Agadir, the long promenade of Agadir, where the whole town meets on weekends.

Sunday morning walks on the beach

La Corniche d’Agadir, where the whole town meets on weekends.

So we made use of the sand, the sea and the winter sun, but as always we left town, I’ll tell you later. At this stage you prefer Agadir, the number one beach in Morocco.

First of all, about the climate.

Weather in Agadir

The weather in Agadir in January

With 300 days of sunshine per year, Agadir enjoys guaranteed sunshine all year round. The climate is almost the same all year round, with daytime temperatures between 20 and 30 degrees.

January is the coldest month, with daily highlights around 22. The warmest months are July and August. Even then, the average value is not much higher than 30, which is low compared to the much higher indoor temperatures.

Many Europeans spend an active holiday in Agadir.

For us Europeans, Agadir is a ski resort. Tourists from France, Germany and the whole of Europe come to Morocco to escape the grey and rainy winter for a week or two. To increase their vitamin content in the sun, they spend their days outdoors.

So Agadir is a ski resort. But that’s not the whole truth about the city.

Agadir, one of the largest cities in Morocco

View of the streets of Agadir, the fifth largest city in Morocco.

Agadir is located in the deep south of Morocco, behind the High Atlas Mountains and far from everything.  We all know it’s on the coast, but who knows the atlas starts just outside the city? So you don’t have to go inland to see the snow-capped peaks, the highest of which are between 3,000 and 4,000 metres above sea level.

Agadir is the largest city and the regional capital of Southern Morocco. With almost one million inhabitants, Agadir is the fifth largest city in Morocco.

Population and main cities of Morocco

Other important cities are Casablanca, Rabat, Fez, Salé, Marrakech and Tangier.

A Moroccan Berber sitting on a sunny staircase

Morocco has a total population of 35 million people, of whom 60 percent are Berbers and the rest Arabs, black Africans and other ethnic groups.

Agadir earthquake

On the corner of Agadirstraat

But the city doesn’t look Moroccan. Agadir is a modern city with white buildings, wide streets and large squares. How can a Moroccan city be like this?

I didn’t do it on purpose. Agadir was an ancient city until it was shaken by a major earthquake in 1960. 15,000 people died and the rest lost their homes. So the people of Agadir had to rebuild their city.

When I find out, I’ll understand why this town is the way it is. These wide roads are designed for cars, not donkeys.

Typical architectural style Agadir, Morocco

Old and new meet on the street.

We will now put Agadir on the map, then I will show you the most important places: the beach and the tourist area, the town and the centre of Talbordjt, the most popular bazaar Souk el-Had and finally Medina.

Here you can see Agadir and these places on the map.

Map of Agadir, Morocco

It’s Agadir on the map. Enlarge the map to see their location in Morocco and the Atlas Mountains.

Map of Agadir, Morocco

The main sights of Agadir are indicated on a map, which is connected by a pedestrian route.

Talbordjt and Souk El Had are both 2 km from the beach and the hotel area, which is always accessible on foot. But the new medina isn’t in the city but a little outside, so it’s too far to walk. You should take a cab.

We start at the beach, where most of the hotels are located. View of the beach:

Agadir Beach

Sportswomen run on the beach.

Between high and low tide

Beach chairs

Sand dunes and beach vegetation

desert sandflower

A morning walk

The flood begins.

Fishing gear

Do you have any seafood today?

Hotels Agadir

Typical swimming pool and garden of Agadir

The beach is the hotel area of Agadir, where the seaside resorts are located along the beach. There are large hotels such as Sofitel Agadir, Iberostar, Atlantic Palace, Rio Tikida, LTI Agadir Beach Club and Royal Atlas and many others.

Flowers in the hotel garden

These resorts usually have wind-protected swimming pools, gardens and palm trees, sea views or swimming pools from the rooms and restaurants and bars for all tastes.

Because many of these offers are all-inclusive, you don’t even have to look for a place to eat.  And if you don’t opt for an all-inclusive offer, there are many international restaurants along the beach promenade, which also serve wine and beer for dinner.

Compared to Europe, room prices in Morocco are very democratic. The hotels I mentioned go to sea. If these hotels look expensive in the foreground, there are other hotels behind. And if you really need affordable housing, check out the Talbridge Hostels.

Searching for a heated pool in Agadir

Heated swimming pool in Agadir

However, there are few hotels in Agadir that heat their swimming pool in winter, which means that the water is very cold. Although the winter is warm, the Moroccan winter nights are very cold.

As we knew, we wanted a hotel with a heated pool. That’s why I had a thorough investigation carried out to find out which hotels actually heat their swimming pools and not just say that they do. I’ve learned that some luxury resorts have heated pools, but not all of them. But we didn’t want to pay hundreds of dollars for a night in a hotel. Then I asked the LTI Agadir Beach Club their pool and we went there!

Here it is, our 24-degree pool awaits swimmers in the morning. We loved the swimming pool and the garden, which were well protected from the wind. The hotel was also very good in other respects and met our needs, except that the room was outdated and small. But we decided not to worry about the room, we’d still be outside.

Palm trees above my lounger.

So it was a tourist area, and now the Moroccan part of Agadir:

Agadir Talbordjt city centre

Talborg Square

The local centre in Agadir is called Talbordjt. In and around Talborje there are large shopping areas, official buildings and other things the locals need. Because there are also inns, cafes and restaurants in this area, it has also become a bit of a tourist area.

The Moroccan centre of Agadir in the picture:

Table for outdoor restaurants

Moroccan stop sign

The bougainvillea of Agadir

Ecological art

City Hall, Agadir

Blue house, man and motorcycle.

green Renault

Sale of works by street artists of Agadir

House Agadir

Sales area in Talbordjta

The car comes straight from the Sahara

Mosque and two Moroccans

Preparation of Moroccan tagine in terracotta pots

Decorated entrance to the mosque

So this was the Agadir Mall. And then there’s another, even busier shopping area. It’s the local Sook-El-Had bazaar:

Sook El had

Saux is a Moroccan way of shopping.

Sook El Had is the old-fashioned market of Agadir. Most of it is covered, but not always with a roof, with different layers of textile. Sook El Had covers 13 hectares in a lively residential area. The bazaar employs 10,000 people, where almost everything you can buy is for sale.

There are many local products, spices, fruits, dates, olives, handicrafts, carpets, hardware and furniture, but also imported fashion, handbags, household items, etc.

It is a place where Moroccans traditionally prefer to go shopping, and they still do so very often. As long as they agree on a price, buying takes time. These people know each other, and this is their way of talking.

But not all Moroccans are like that, and shopping in the supermarkets is a growing trend in the country. Today, many people feel they don’t have the time to discuss every product they buy in detail.

Moroccan bazaars are a must for tourists, even if you don’t buy anything.

Sook El was in the pictures:

Main entrance of Sook El

Delicious bananas from the Soos Valley.

Locally grown oranges on clean heaps

The world of the egg

Decorations for daily use

Dive into a market hall!

Morocco receives citrus fruits three times a year.

The market and the roof

If you like Moroccan juices, you might also like this article: Lost in Marrakech.

Agadir Medina

Payment of the entrance ticket for the small medina

Thirty years after the 1960 earthquake in Medina Agadira, Italian architect Coco Polizzi had the idea of building it as it was. For this he wanted to use old materials and methods.

So he restored the old town of Agadir. Because there was no room for it in the city, they built it in the street.

Medina Agadira is a milestone in itself and worth a short taxi ride. Look at these honey-coloured walls and imagine that you have traveled through time for centuries. Actually no, this medina was built in 1992!

Medina Agadira, reconstituted by Coco Polizzi.

Visiting the Medina outside the city

Old Moroccan sandstone building

Central square of the medina and the arcade

Masonry work

The blue door of the Medina of Agadir by Coco Polizzi.

Decorated ceiling

View through the arch in the old style.

So it was Medina, and Agadir’s sunny winter destination. Now you know what to expect when you choose this popular winter holiday.

I close this article with winter sunsets.

Sunsets in Agadir

Agadir, city at sunset

More information about travelling in Morocco

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